The purpose of the BID is to focus on improving the business climate in Hirafu, by creating a better experience for tourists, which will encourage repeat visitors and also expansion of all season business.

© Niseko Promotion Board

The activities include items that will make an immediate visual impact on the village (street illumination, banners and flower barrels), events to attract new visitors, and also dissemination of information. Perhaps the greatest contribution of the BID is it role as a community coordinator, with a clear mandate to represent the business community to local government.

BID activities are still under review, and are not finalised.