Street banners are used successfully throughout the world to promote specific areas.
To improve the appearance of Hirafu Resort, street banners will be installed on Prefectural Rd. 343 and Hirafuzaka St. The street banners will help to define Hirafu as a unified resort area, and indicate to visitors clearly that they have arrived in the resort. Particularly in summer, many people drive through Hirafu very quickly without even realizing they are in the resort. The banners can also be used to promote special events and area activities. The BID will pay for the fabric banners, and Kutchan Town will pay for the hardware to attach the banners to street poles.